Datorama: Intelligent Solution by Salesforce Marketing Cloud | Rolustech

Datorama aims to bring you a single source of truth. Being one of the recent acquisitions by Salesforce. The marketing intelligence platform aims to take a closer look at all the data available to reach conclusions.

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Insights Engine

Dashboards are created with members of every department in mind, and that includes stakeholders. Templates are also created to best convey information across different teams. Custom dashboards are also easy, using a simple drag and drop method to place the information right where you think is best. Visual options will cover a vast range of support for all types of campaigns, channels, and cross channels. Use this to get your views across.

Datorama Smartlenses makes creating dashboards even easier by automating them. Using the top marketing data sources and domain expertise of Datorama, it will start data modeling to display the best results for you in an instant. Analytics will be simplified using insight gained from dozens of the top sources like Facebook, Google Adwords, Marketo, etc. This will give you detailed insights into KPIs and campaigns. Combine this with Salesforce Einstein Marketing Insights, and the most crucial of insights along with how your data is affecting performance. With Datorama Advanced Analytics you can perform many statistical models on your data to help predict the performance. This will provide an in-depth understanding of each variable which will help you make better business decisions based on accurate data.

Activation Engine

With all of the real-time processes happening within your data, teamwork becomes even easier with everyone being on the same page.

A very useful feature when it comes to new configurations and data sources. Sandbox is essentially an isolated space where experimenting is key. So test out all of the data for staging and deployments. If something does not seem right you can always redo your actions for the best results. An advantage of this is avoiding live testing where mistakes will be noticeable by everyone and potentially damage credibility.

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Being a part of the Salesforce Marketing Cloud, Datorama is an intelligent solution that will make marketing more efficient and understandable. If you want to find out more about how you can benefit from Salesforce or any of its unique features, feel free to get in touch with us here at Rolustech!

Rolustech is an Official Salesforce Partner firm and has completed several projects in Salesforce Integration, Customization, Implementation, and more. Contact us now for a FREE Business Analysis. We will be glad to assist you!

Originally published at https://www.rolustech.com on November 13, 2020.

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