Does your business need a CRM? 10 Warning Signs

Although a CRM software has become a burgeoning phenomenon, there is no wisdom in simply jumping on the bandwagon and investing in CRM technology. Firstly, you should know what CRM software is and how it will impact your business operations. Secondly, you should look for the following ten warning signs which might indicate that it’s about time you get a CRM software.

1. You are still using excel sheets to run your business

Your business can take a lot of mileage by using a CRM as it eliminates the need to do repetitive tasks manually through automation. Some of the most common applications of workflow automation in a CRM are marketing automation, sales automation, and customer support automation. All these will make your business hours more productive and fruitful by finishing routine tasks for you without any hassle.

2. You do not have a single point of consolidated and centralized customer data

A CRM can give you a 360-degree view of your customers by allowing customer-facing employees across different departments maintain every interaction they have in one central database. Information could be accessed and updated in real-time.

3. Your salespersons have insufficient knowledge about your customers

With a CRM in place, salespersons will have all the relevant data about the customers at their fingertips e.g past calls, meeting, emails etc. They will know who the customer is and what product he is interested in based on the past interactions. Hence, a CRM will enable the salespersons to serve the customers in a more personalized manner.

4. You are treating all customers in a similar fashion

A CRM system gives you the ability to segment leads based on their interests, needs, preferences, demographics, industry vertical and more. It helps salespersons in planning effective strategies to move the leads from one stage of the sales funnel to another quickly.

5. Your marketing and sales departments lack coordination

With CRM, marketing and sales departments can now stay updated by having access to real-time data related to a customer’s profile. The marketing team can pass on the leads to the sales team without any manual effort. The sales team can then act on those leads and try to convert them into deals.

6. You have a high sales staff turnover

If you have a CRM system, all the vital information will be saved in a central database. Any incoming sales rep can go through that information and start making sales without any delay.

7. You are losing customers to your competitors

To earn the loyalty of customers, you need to make them feel important and for that, you need to address their concerns instantly. If you have a CRM, you can proactively serve them. You can integrate social media tools with your CRM and constantly monitor what is being said about your product online in order to improve its quality.

8. You have inadequate reporting/ data analysis tools

Reporting is one of the significant features of CRM. CRM can allow you to generate customizable reports based on the information that is relevant to your business in only a few steps. Reports generated through CRM can deliver managers a unified view of all key information including the set targets and performance assessment data.

9. Your sales staff cannot close deals while they are on the move

Mobile CRM empowers salespersons to easily access all the information regarding leads, opportunities and potential deals on their mobiles and tablets. Not only this, they can update information in their CRM system just as the activity occurs, making it easier for other teams to help analyze the data in real time.

Having your sales team equipped with a mobile CRM not only offers a degree of flexibility but is also a proven way to increase sales while they are on the move.

10. Your business is witnessing growth and you don’t know what to do

CRM will open new and unexplored avenues for your business. The key to success in today’s business landscape is not to work harder but to work smarter. In the form of CRM software, you will get an all-encompassing tool to monitor and manage your business processes. This will ensure that resources are allocated in the most optimal manner.

Key Takeaway:

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