Revolutionize Your eCommerce Store With These Magento Customizations | Rolustech

3 min readJan 24, 2020

In recent times, Magento has gained a lot of popularity and businesses are utilizing it to optimize their online store and deliver unparalleled customer experiences.

However, as all business have their unique requirements and demands, it’s important to have a unique approach that fits your business needs. To ensure that your customers’ demands are met and they easily find what they are looking for, you must leverage Magento customization.

Let’s dive in to learn about the best Magento customizations and see how you can benefit it for a great user experience to drive high profits.

Refined Search and Navigation

To improve the customer experience in your eCommerce store, it’s imperative to refine the search. This isn’t us claiming but what numbers say. According to Salesforce, shoppers who use search are 2.4x more likely to convert. This means Magento search and navigation plays a major role in driving conversions and increasing growth.

By leveraging the best Magento customization services for refining search, eCommerce businesses can easily find new opportunities for cross-sell and up-sell. This will also improve customer lifetime value and ensure that you have happy customers.

Improve Customer Experience with Product Recommendations

The average conversion rate of eCommerce stores is only 2.86%. This means there’s a lot of room for improvement and you should leverage innovative strategies to stay ahead of your competitors.

With Magento Theme Customization, you can personalize the user experience. By changing the layout of your store, you enable the shoppers to make quick decisions through product recommendations based on their browsing history, merchandising features and localized search. This will result in an increase in sales and drive high revenues.

Custom Magento Modules to Mirror Your Business

To ensure that your customers enjoy a fulfilling eCommerce experience, you must streamline the customer lifecycle process. You can create custom modules in Magento for effective order management, inventory management, risk management, etc. with the help of Magento Experts. This will help you make the most of Magento as the best eCommerce platform and maximize ROI on your investment in the online store.

No More Abandoned Carts

One major challenge that many eCommerce platforms face is abandoning the shopping carts due to complicated checkouts.

Your efforts for optimizing the online store will go to waste if visitors abandon their shopping carts due to a glitch. Hence, the best way to increase sales from your Magento store is to streamline the checkout process and have it customized as nobody knows your customers better than you.

Want to Drive High Profits From Your eCommerce Store with the Best CRM for Magento?

Magento and CRM Integration

Magento and CRM integration provides a number of opportunities to increase sales of your online store and improve the customer experience. With eCommerce CRM solutions, you can store all your customer data, keep track of customer behavior, maintain purchase history and have a record of all eCommerce metrics. This will allow you to have a 360-degree view of your online store and keep track of all consumer interactions.

Additionally, Magento and CRM integration offers the following key benefits:

  • Consolidated customer database
  • Personalized customer experience to engage users better
  • Gain insights into data and leverage market intelligence
  • Streamline Order Management
  • Generate More Leads
  • Increase Sales with personalized offers and discounts

Over to You!

Magento Customization offers endless possibilities of leveraging Magento to optimize your eCommerce store and drive high sales. It allows you to refine the search, improve the user experience, personalize different promotional offers and streamline your business processes.

Moreover, you can stay ahead of your competitors by utilizing Magento and Amazon integration to scale your company and never miss any opportunity of business growth to make customers for life.

Interested? Rolustech is a full-service Magento eCommerce Platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session!

Originally published at on January 24, 2020.




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