Why Integrate Marketing Automation With Your CRM?

Marketing has evolved significantly over the years and has become more complex and perplexing than ever. Consumers are now using multiple media platforms to gather data and stay up-to-date, making life difficult for marketers. However, with marketing automation in CRM, a business can streamline and optimize a variety of marketing tasks. This will increase the effectiveness and efficiency of the sales and marketing team by saving time on administrative tasks, delivering messages with the right content to the right audience, closing deals faster through increased automation and increasing revenue and profits.

Marketing automation is an amazing technology but if it is not customized according to the needs and requirements of the business, it can prove counterproductive. For your convenience, we have prepared a list of the key features that you need to look out for in a marketing automation platform.

1. Email marketing

2. CRM Integration

3. Lead Nurturing

4. Campaign Management

5. Lead Management & Scoring

6. Landing Pages

7. Social Marketing

8. Visitor Tracking

How we have assisted businesses to leverage their CRM by integrating it with marketing automation tools? Case Study

1. Evolution Marketing

Evolution Marketing is an independent business software consulting firm based in Australia. Their experts work with technology leaders like SugarCRM to provide high-value CRM and marketing automation solutions to help businesses acquire more leads and increase sales.

Evolution Marketing approached Rolustech in order to integrate marketing automation tools with SugarCRM for a local government based in Brisbane. The local government intended to run email campaigns comprising of surveys from within their Sugar to create awareness among the general public to use energy resources efficiently. Furthermore, there was a mobile game developed for the same purpose which users played in order to win gifts. The government wanted the game data of the app to automatically sync with Sugar so leads could be generated based on the results of the game.

Rolustech decided to enhance the functionality of Sugar by integrating the API’s of three key marketing automation tools that would serve their client’s needs. Read the complete Evolution Marketing case study.

2. Finding Friday

Finding Friday specializes in CRM for the Travel and Leisure Industry. The company strives to connect travel and leisure companies with potential travelers and tourists. Their primary need was to integrate marketing automation tools so their clients to whom the solution was sold could run successful marketing campaigns, nurture leads along the sales cycle and reach out to more customers in less time with little or no manual effort. MailChimp, Act-On and Instellar integrations were done with SugarCRM. Read the complete Finding Friday case study.

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